I write a column for computer programmers called “Stevey’s Blog Rants.” It’s basically a magazine column — I publish to it about once a month. The average length of my articles is about 12 pages, although they can range anywhere from 4 to 40 pages, depending on how I’m feeling. But for precedent, don’t think blogs: think of Reader’s Digest. The blog format sets the wrong expectations.
Kevin: thought provoking blog post!